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An Algerian spread, popular in France, banned in the EU

by AI | 17.Sep 2024 | Europe in brief AI

Two shipments of very popular Algerian spread are being held up in customs in France because this product does not meet the conditions in force in the European Union, according to the French Ministry of Agriculture.

This photo shows Algerian chocolate hazelnut spread "El Mordjene" on sale in Algiers, September 15, 2024. (Photo: AFP)

Paris – The Algerian spread El Mordjene Cebon, which has become popular on social media in France, is banned in the European Union, the French Ministry of Agriculture said on Tuesday, and an investigation is “underway” into its presence on the French market.

“Algeria does not meet all the necessary conditions to allow a third country to export to the EU goods containing dairy products intended for human consumption in compliance with European requirements for animal health and food safety, the importation of this merchandise is not authorized by the applicable regulatory framework,” according to the ministry. 

“Two shipments are currently blocked at French border control posts,” according to the ministry.

In France, the market leader is Nutella, produced by Ferrero. It is its hegemony in the European market that has caused the EU’s decision, claims Mustapha Zebdi, president of the Algerian consumer protection association (Apoce). (September 17, 2024)