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EU4GreenGen, BE increases support for a greener Albania

by AI | 25.Apr 2025 | Europe in brief AI

The initiatives will promote environmental education, encourage sustainable practices, and support Albania’s alignment with EU environmental standards.

Launch of the EU4GreenGen project at the House of Europe in Tirana (EU Delegation in Albania)

EU4GreenGen is announced at the House of Europe in Tirana as a new project in the field of the environment in Tirana, aiming to raise awareness on important issues such as the circular economy, biodiversity, and waste management. At the same time, the project encourages and supports Albania’s alignment with the European Union’s environmental standards.

With nearly 1.5 million euros in funding over the next 3 years, through the EU4GreenGen project, the EU will develop 6 communication campaigns to raise awareness on green issues, inspire action, and create a green generation in Albania.

The campaigns will promote environmental education, promote sustainable practices, and support Albania’s alignment with EU environmental standards.

“Membership in the EU is not just about adopting laws; this process enables true social transformation. With EU4GreenGen, we want to inspire behavior change, build knowledge, and encourage civic activism by working with the government, civil society, media, and business for the benefit of Albanian citizens,” said Hubert Perr, Head of Cooperation at the EU Delegation in Albania during the ceremony at the House of Europe.

For his part, Sofian Jaupaj, the Albanian Deputy Minister of Tourism and Environment, emphasized the importance of the timing of this project.

“This project comes at a crucial moment in Albania’s journey towards the EU. Our country is rich in natural heritage and biodiversity. The transition to a green economy is not only a national goal but also a shared responsibility,” he stated.

One of the main objectives of the project is to enhance public understanding of the support for environmental reforms that the European Union provides for Albania and the benefits of aligning national policies with EU legislation. (April 25)