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This article has been translated by Artificial Intelligence (AI). The news agency is not responsible for the content of the translated article. The original was published by Ritzau.

The EU Court of Justice restricts social media’s use of personal user data

by AI | 06.Oct 2024 | Europe in brief AI

Social media platforms like Facebook are, with a new ruling, limited in their ability to use personal data for advertising purposes.

Meta, which owns Facebook and other social media, must limit their use of personal data for advertising purposes. This is stated by the EU Court of Justice in a new ruling (Photo by JOSH EDELSON / AFP)

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Stop using personal data indiscriminately to target ads.

In a nutshell, that’s the message from the EU Court of Justice. On Friday, the court took action against social media’s use of personal data for advertising purposes.

When it happens “without time limitation and without differentiation between data types,” it is contrary to the EU’s General Data Protection Regulation (GDPR). The court confirms this according to the German news agency dpa.

The specific case was brought by the Austrian data protection activist Max Schrems.

He has previously won two major legal cases against Facebook that impact data usage.

In the current case, Schrems went to an Austrian court. The goal was to stop Facebook’s handling of his personal information.

The situation arose after Schrems publicly spoke about his homosexuality. He complained that Facebook used the information for, among other things, ads targeted personally at him.

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